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LifeMask ™ Our Goal is to Save Lives
LifeMask ™ is the best filtration mask on the market because of its
affordability and the degree of protection it offers. Not only can it be
used in the event of a fire but many other emergency related incidents
such as chemical spills, anthrax protection, sarin protection, chemical
warfare, nuclear contaminated dust, airborne biological
& radiological particulate hazard and natural incidents resulting from earthquakes
or erupting volcanoes. It’s our goal to
create awareness about the importance of having a LifeMask ™ in every
home, hotel, high-rise, cruise ships, public transportation facilities,
subways schools and many others. China’s already made it compulsory to
have two masks accompanying every fire extinguisher. In hotels they must
have 2 per room, so each guest is protected , the United States and the
rest of the world must do the same. It’s a proven fact that
approximately 50-80% of fire related deaths are the result of smoke
inhalation.
We’ve received recognition and have created friendly relationships with
local fire departments and an organization called
Community Emergency
Response Team (CERT). CERT is “a program that educates people about
disaster preparedness for hazards that may impact their area. Trainings
them in basic disaster response situations, such as fire safety, light
search and rescue, team organization, and disaster medical operations.”
They are one of our supporters, we will work with them wherever possible
and seek their assistance in promoting LifeMask ™ to schools for their
classroom emergency kits and local businesses to help support their
communities.
Our everyday emergency procedures for fire evacuations seem very
outdated, as it states: in an event of an excessively smoke filled room
and if the evacuee has difficulty breathing, put a wet towel over your
face and get as low as possible, crawling to safety or waiting to be
rescued. LifeMask ™ IS THE SOLUTION and we are proud to offer it.
In the recent past, there have been many tragic incidents where we
believe the availability of LifeMask ™ could have helped prevent injury,
minimizing casualties in these life threatening situations.
PUBLIC TRANSPORTATION
On March 20, 1995 in Tokyo, Japan more than 6,000 people were sickened and
13 people died by sarin nerve gas attack by AumShinrikyo cult members while
they were on their daily commute on the train. Coordinated suicide bombings
on July 7, 2005 during rush hour in London’s public transport systems; three
in underground trains and one on a double decker bus injured 700 people and
claimed the lives of 52. On January 24, 2011, suicide bombers attacked
Moscow airport in Russia which created large explosions engulfing the busy
airport with heavy smoke. This tragic event resulted in the death of 35
people and injured 170.
INDUSTRY
On February 23, 2003, a fire caused by pyrotechnics at a concert in a Rhode
Island nightclub known as The Station killed 96 people and injured over 187.
The lack of a sprinkler system and the thick smoke prevented people from
seeing the exits. A similar incident occurred in China on September 21, 2008
at Shenzhen Club when pyrotechnics caused the club to burn down, taking the
lives of 43 people and injuring 65. On December 31, 2008, locals and
foreigners celebrating New Year’s Eve at the popular Thai nightclub Santika
Pub when a fire began killing nearly 60 and injuring 200. According to The
Nation, “Those who died either suffered severe burns or were suffocated by
smoke, police said.”
On March 25, 1990 a social club at Happy Land in Bronx, New York claimed the
lives of 87 people caused by fire that broke out fueled by arson. According
to an analysis by the U.S. Department of Commerce, “68 of the 87 victims
were recovered from the second floor succumbed to toxic smoke and the
remainder of the bodies were recovered on the first floor each having burns
in addition to smoke inhalation.” A tragedy listed as one of the most deadly
fires in the Unites States occurred on May 28 1977 at the Beverly Hills
Supper Club in Southgate Kentucky. Rapidly spreading flames made evacuation
difficult killing 165 people and injuring 200 others. On December 5, 2009, a
fire ignited by fireworks at a Russian venue called The Lame Horsemaking it
one of the biggest tragedies of Russia and recent years. According to The
Telegraph, “Up to 300 club-goers in their 20s and 30s rushed for the exit
after the lights went out and the venue filled with thick smoke. Some were
crushed to death, some died from smoke poisoning, and others perished from
severe burns.” 102 died and 135 people were injured on that horrific day.
Lastly, an unfortunate event occurred on November 1, 1970 at Le Cinq-Sept
club in France when a carelessly discarded match set the club on fire which
killed 148 of the 180 that attended.
HOTELS
It is estimated that 50-80% of fire deaths are the result of smoke
inhalation. LifeMask ™ can help prevent this from happening.
In the past few decades, there have been a number of hotel fires which have
resulted in human casualties mainly due to smoke inhalation. One infamous
tragedy we can recall is the hotel fire on November 21, 1980 at MGM Grand,
Las Vegas Nevada. According to Nevada Clark County Fire Department, 85
people died and 700 people were injured in this fire. That same year, a fire
at Stouffers Inn in Harrison, New York killed 26 people. 12 people perished
due to inadequate escape routes during the fire at Westchase Hilton in Texas
on March 6, 1982. Thick black smoke and explosions at Dupont Plaza Hotel in
San Juan, Puerto Rico created a deadly inferno claiming 97 lives and
injuring 140. This tragedy became the second worst hotel disaster in U.S.
history surpassing the massive blaze of 1946 in Atlanta at the Winecoff
Hotel which killed 119.
More recently, a hotel fire overseas in Manila, Philippine claimed 15 lives
on December 19, 2010 at Bed and Breakfast Pension House. Also, Soma Hotel
caught ablaze on July 16, 2010 in Kurdish City, Iraq killing 28, half of
them foreigners including an American. Aside from the heavy smoke, people
became trapped due to the lack of fire escapes. According to CBS News,
“witnesses described a chaotic scene in which smoke filled the hallways and
billowed out of the windows, forcing some hotel guests to jump from the
upper floors in a desperate attempt to avoid the flames.” Lastly, the
44-story Beijing Mandarin Oriental Hotel in China caught fire on February 9,
2009 killing one firefighter and injuring 6 others.
LifeMask ™ would have helped these victims by giving them the ability to
breath, providing extra valuable minutes to re-route themselves to safety.
The mask would have also provided visibility by creating a barrier for their
eyes from the hot thick smoke.
HIGH-RISES
It is estimated that 50-80% of fire deaths are the result of smoke
inhalation. LifeMask ™ can help prevent this from happening.
“Residential structure fires, the very place people should feel the safest,
unfortunately account for the vast majority of fatal fires…We know that
smoke alarms, escape plans, child fire prevention programs, and residential
sprinklers save lives. We continue to encourage everyone to take the steps
necessary to ensure their homes are fire safe today.” - Michael D. Brown,
Under Secretary of the U.S. Department of Homeland Security for Emergency
Preparedness and Response and FEMA’s Director
Some of Unites States’ notorious high-rise fires include One Meridian Plaza
(February 23, 1991) killing three firefighters disoriented by heavy smoke,
First Interstate Bank (May 4, 1988) killing one person and injuring 40, and
One New York Plaza (August 5, 1970) which killed two and injured 35.
On December 7, 2004, LaSalle Bank building in Chicago caught on fire
injuring 37 (22 firefighters) mostly resulting from smoke inhalation.
According to CNN, Jim Ruben who worked on 36th floor said “All the floors
are filled with smoke…the smoke was coming in from the vents. At one point,
it was almost impossible to breathe, and they just kept screaming, 'Keep
going, keep going.' And everybody kept going."
More recently, on November 15, 2010 a 28-story residential building
inShanghai's Jing'an district, China which housed 150 families caught fire
caused by welders who violated safety rules. 53 were killed, 70 injured and
15 were critically injured. Also, on September 24, 2010 a residential
building on Wellesley Street in Toronto, Canada caught fire and sent 17 to
the hospital. According to a report by CTV Toronto, Toronto EMS Chief Bruce
Farr said “Three of the eight adults suffered "very serious" cases of smoke
inhalation, with one requiring treatment in a hyperbaric chamber.”
LifeMask ™ would have helped these victims by giving them the ability to
breath through the heavy smoke, providing extra valuable minutes to reach
safety.
CRUISE/SHIPS
It is estimated that 50-80% of fire deaths are the result of smoke
inhalation. LifeMask ™ can help prevent this from happening.
Over the past few decades, there have been cruise and ship disasters.
Although past events have not claimed a large number of lives, disasters are
inevitable and it is crucial to be prepared.
On July 20, 1998, a fire started in the laundry room on Carnival MS Ecstasy.
Out of 2,565 passengers and 916 crewmembers on board, 14 crewmembers and
eight passengers suffered minor injuries. Norwegian Cruise Lines’ S/S Norway
experienced explosions in the boiler room on May 25, 2003, resulting in the
death of seven crew members and injuring 22 other crewmembers. A fire on
Princess Cruise Lines’ Star Princess caused the death of one victim and nine
others experienced complications from smoke inhalation. Thick layers of
smoke filled the decks of Holland Americas Nieuw Amsterdam on May 23, 2000
when fire broke out of the crew cabin. According to National Safety Board,
“the untimely closing of fire screen doors allowed the smoke to migrate up
eight decks, creating hazardous conditions in crew and passenger
accommodations.” One passenger was taken to the hospital for smoke
inhalation. The passengers on Ocean Cruises’ Ocean Village awoke to thick
smoke on August 27, 2007 not coming from the cruise ship but from the fires
from Greece. There were no injuries to the passengers but the ship had to be
diverted to a different landing port due to the thick clouds of smoke.
More recently, a fire broke out from the engine room cutting all electrical
power of Carnival Cruise Lines’ Carnival Splendor on November 8, 2010.
Fortunately, none of the passengers were injured. If the fire could not be
contained, the life of 4,500 passengers and crew members would have been at
risk.
Why Trust LifeMask ™
We will replace your LifeMask ™ if it is used in the event of a fire or any emergency related incident.
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phosgene, nuclear contaminated dust, airborne biological
& radiological particulate hazard, and other toxic gases.
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